New Hobbit poster: Bilbo Baggins with sword

In the same vein as Harry Potter and Hunger Games character posters, we get a formidable new Hobbit poster, featuring Martin Freeman (as Bilbo Baggins) holding a sword and looking determined:

We can safely assume this is NOT the pre-adventure Bilbo Baggins, who scurries about while dwarves confound him at Bag End. No, this is the brave, “you bow to no one” hobbit gaze, that matches peril with genuine courage. Consider us inspired!

What do you think?