DESOLATION OF SMAUG is Second Biggest December Midnight Opener of All Time

the-hobbit-desolation-of-smaug-gold-pile-970x0__131212033155-275x183THE HOBBIT: DESOLATION OF SMAUG made $8.8 million in midnight opening alone, which is the second biggest midnight opening in December in history, only falling behind THE HOBBIT: AN UNEXPECTED JOURNEY!

Warner Bros’ is citing competition from Frozen and The Hunger Games: Catching Fire for the difference, but remains very optimistic regarding the films’ success:

“We had a fan base that was drooling to see the film,” said Dan Fellman, president of domestic distribution for Warner Bros. “We’re off to a great start, the early matinees are great. I think the number of 3D screens (the increase) will help the upcharge of the film.” Of the pic’s $8.8 million midnight run, $1.2 million came from IMAX theaters.

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Regal Cinemas DESOLATION OF SMAUG Celebration

The Hobbit: Desolation of Smaug is out TODAY!

To celebrate, Regal Cinemas held a massive party at Meltdown Comics in LA. It is hands down the best gathering of Tolkien fans we’ve ever seen, complete with dwarf rapping, Gandalf roasting, and cosplay!

For more giggles, check out their full rap remix of FAR OVER THE MISTY MOUNTAINS COLD:

Four New Behind-the-Scenes Stills from The Hobbit

Check out these four newly released behind-the-scenes stills from The Hobbit, featuring Martin Freeman and Benedict Cumberbatch with commentary from Peter Jackson!
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“Tonight Martin Freeman finished his last shot as Bilbo Baggins. The end of an incredible two and a half years. I cannot imagine anyone else in this role – a character that Martin has nurtured and crafted with love and great skill.

We have said goodbye to our elves, humans, wizards and now the hobbit. We now enter our final 2 weeks of pick-ups, and it’s wall to wall dwarves. These pick-ups have been gruelling and intense, but I’m so happy with what we’ve been shooting. These next two movies are going to be pretty great!”

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This morning at Dale. One of the few nice things about a 7am start!

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Evening at Dale. And 11 hours later, we’re still going.

Thanks, Page to Premiere!

Peter Jackson Reveals Exclusive Comic Con Poster!

Peter Jackson posted a photo on his Facebook page of the new poster for The Hobbit: An Unexpected Journey, which will be exclusively available at San Diego Comic Con!

The Hobbit An Unexpected Journey Comic Con Poster

The Hobbit: An Unexpected Journey Comic Con Poster

The reveal was followed by a short message for the director:

Hi everyone. Here’s an exclusive Comic Con poster. Be sure to get your copy in San Diego and let me know what you think of it! Cheers, Peter J
Well, what do you think of it?