DESOLATION OF SMAUG is Second Biggest December Midnight Opener of All Time

the-hobbit-desolation-of-smaug-gold-pile-970x0__131212033155-275x183THE HOBBIT: DESOLATION OF SMAUG made $8.8 million in midnight opening alone, which is the second biggest midnight opening in December in history, only falling behind THE HOBBIT: AN UNEXPECTED JOURNEY!

Warner Bros’ is citing competition from Frozen and The Hunger Games: Catching Fire for the difference, but remains very optimistic regarding the films’ success:

“We had a fan base that was drooling to see the film,” said Dan Fellman, president of domestic distribution for Warner Bros. “We’re off to a great start, the early matinees are great. I think the number of 3D screens (the increase) will help the upcharge of the film.” Of the pic’s $8.8 million midnight run, $1.2 million came from IMAX theaters.

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Regal Cinemas DESOLATION OF SMAUG Celebration

The Hobbit: Desolation of Smaug is out TODAY!

To celebrate, Regal Cinemas held a massive party at Meltdown Comics in LA. It is hands down the best gathering of Tolkien fans we’ve ever seen, complete with dwarf rapping, Gandalf roasting, and cosplay!

For more giggles, check out their full rap remix of FAR OVER THE MISTY MOUNTAINS COLD: